(Seed 🌱 + Organic Fertilizers 🌿 + Water 💧) × Time ⏳ = Healthy Organic Food 🍎🥦🌾
Our Executive Team
Vladimir Pozdnyakov, PhD, Co-Founder & CEO | Head of Market Expansion & Business Strategy (MEBS) Department | Executive Marketing Specialist
Vladimir was born and raised in the Samara Region of Russia. He earned a Bachelor of Science and Master of Science degrees from Samara State Agricultural University, followed by a PhD in Mechanical Engineering from the same institution. Later, he received an MBA from the National University in San Diego, California. Over the years, Vladimir has cultivated a robust global business network through his entrepreneurial ventures.
As the Head of the Market Expansion & Business Strategy (MEBS) Department, Vladimir leads efforts in market analysis, strategic planning, international partnerships, and business development. With a strong foundation in engineering, science, and technology, as well as expertise in marketing, international trade (import/export), and strategic collaboration, he has successfully navigated the complexities of global markets. His experience also spans credit banking and finance, providing him with a well-rounded understanding of business operations and financial strategies.
Vladimir's unique combination of technical knowledge, business acumen, and international experience enables him to drive growth and foster meaningful partnerships in the agricultural sector, helping businesses thrive in both local and global markets.
Andrew Novotorov, PhD, Co-Founder & CEO | Head of Scientific & Regulatory Compliance (SRC) Department | Executive Biotechnology Specialist
Andrew was born and raised in Nizhniy Novgorod, Russia. He earned his Bachelor's and Master's degrees in Livestock and Horticulture from Nizhniy Novgorod Agrotechnical University and a PhD in Dairy Science Technologies from St. Petersburg State Agrarian University, where he conducted research focused on enhancing agricultural production and productivity. He later earned a second Doctoral degree in Agricultural Education and Extension from Iowa State University.
As the Head of the Scientific & Regulatory Compliance (SRC) Department, Andrew leads the team in ensuring scientific integrity, regulatory compliance, and quality assurance for products entering the market, particularly organic fertilizers and plant growth biostimulants. With years of experience consulting farmers and growers, Andrew has helped enhance their production capabilities and improve profitability. His expertise spans agronomy, mycology, and biotechnology, with a focus on crop production and livestock growth.
Additionally, Andrew has taught Biology, Horticulture, and Agricultural Business at leading state universities in Iowa, North Dakota, Kansas, and Florida. His extensive background in agribusiness management, research, and instruction, combined with his deep understanding of agricultural biotechnologies, enables him to offer valuable insights and solutions for sustainable growth and development in the agricultural sector.
Our work
A&V Consulting, LLC is a leading coaching firm that provides personalized coaching services to help individuals and businesses achieve their goals. Our team of experienced coaches offer support, guidance, and practical strategies to help our clients reach their full potential and thrive in their personal and professional lives. Trust us to be your partner in success. At A&V Consulting, LLC, we specialize in connecting U.S. agricultural entities and distributors with global producers of cutting-edge biological and biostimulant solutions. Our services are designed to promote agricultural sustainability, enhance plant health, and boost crop performance. By leveraging our international network, we help introduce innovative, environmentally-friendly products to the U.S. market, driving growth and fostering a more sustainable future for agriculture.
"Market Expansion Plan"
The market expansion plan aims to increase the company's reach and revenue by targeting new markets and diversifying its products and services.
"Sales Training Workshop"
The sales training workshop provided participants with valuable tools and techniques for improving their selling skills and increasing their success in the field.
"Strategic Growth Consultation"
"Strategic Growth Consultation provides businesses with expert advice and guidance to help them develop and implement effective growth strategies for long-term success."
"International Partner Networking"
International Partner Networking is a valuable tool for businesses to expand their global reach and foster mutually beneficial relationships with other companies around the world.
OUR DEPARTMENTS
Department 1: Market Expansion & Business Strategy (MEBS)
This department focuses on strategic business growth, market analysis, international partnerships, and logistical support.
1. Market Analysis
• Conducts research on industry trends, market demands, and competitive landscapes.
• Identifies potential markets and customer segments.
• Evaluates pricing strategies and consumer behavior insights.
• Provides detailed reports on opportunities and risks in target markets.
Example: A European seaweed-based biostimulant company wants to expand into the U.S. market. We analyze the demand for seaweed fertilizers, assess existing competitors, and provide insights on price positioning to ensure profitability.
2. Strategic Planning
• Develops tailored business strategies for market entry and expansion.
• Assists in defining short-term and long-term business objectives.
• Designs financial projections and risk management strategies.
• Advises on resource allocation, growth tactics, and business positioning.
Example: A startup producing microbial fertilizers needs a five-year expansion plan. We help them define target regions, project revenue growth, and create a risk mitigation strategy for regulatory hurdles.
3. International Connections
• Establishes partnerships with global distributors, suppliers, and retailers.
• Facilitates trade agreements and negotiations.
• Connects businesses with industry leaders and investors.
• Provides networking opportunities with key stakeholders.
Example: A South American guano fertilizer producer wants to partner with U.S. organic retailers. We connect them with potential buyers, assist in contract negotiations, and ensure regulatory compliance.
4. Product Sourcing
• Identifies high-quality suppliers and manufacturers.
• Assesses production capacity, pricing, and quality assurance of suppliers.
• Negotiates contracts for cost-effective procurement.
• Manages supplier relationships and logistics coordination.
Example: A U.S. organic farm is looking for a reliable supplier of humic acid fertilizers. We identify multiple certified suppliers, compare pricing, and negotiate favorable contract terms.
5. Distribution Support
• Develops efficient supply chain and logistics strategies.
• Identifies reliable distributors and delivery channels.
• Provides solutions for warehouse and inventory management.
• Assists in optimizing distribution networks for cost-effectiveness and speed.
Example: A European compost tea manufacturer needs distribution in North America. We help them establish partnerships with logistics companies, coordinate warehouse storage, and streamline shipping routes.
6. Business Coaching
• Offers mentoring and training on entrepreneurship, sales, and leadership.
• Provides guidance on operational efficiency and performance improvement.
• Helps businesses develop branding, marketing, and communication strategies.
• Supports decision-making with data-driven insights and best practices.
Example: A small-scale producer of plant-based biostimulants needs a stronger market presence. We train them on branding, refine their marketing pitch, and create an outreach strategy to attract distributors.
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Department 2: Scientific & Regulatory Compliance (SRC)
This department ensures the scientific integrity, quality assurance, and regulatory compliance of products entering the market.
1. Catalog Reviews and Product Evaluation
• Analyzes product catalogs to assess market fit and competitiveness.
• Reviews technical specifications, product descriptions, and key benefits.
• Provides recommendations on positioning, branding, and differentiation.
Example: A fertilizer manufacturer wants to ensure their catalog aligns with organic standards. We review the ingredient list, check compliance with OMRI/USDA rules, and suggest category adjustments for better marketing appeal.
2. Scientific and Technical Expertise
• Evaluates products based on scientific research and industry standards.
• Advises on formulation, composition, and performance optimization.
• Supports research and development (R&D) initiatives for innovation.
Example: A liquid kelp fertilizer producer needs to enhance its product's effectiveness. We analyze its nutrient profile, compare it with competitors, and recommend additional micronutrient enrichments to improve plant uptake.
3. Product Quality Assurance
• Implements quality control processes and best manufacturing practices.
• Conducts laboratory testing and performance verification.
• Ensures consistency in product quality before market entry.
Example: A new organic soil amendment company wants to validate its product. We arrange lab testing for microbial activity, heavy metal content, and nutrient levels to ensure compliance with organic standards.
4. Regulatory Compliance & Standardization
• Ensures products meet national and international regulatory requirements.
• Advises on compliance with FDA, USDA, EPA, EU, and other regulatory bodies.
• Monitors updates in industry standards and legal frameworks.
Example: A foreign manufacturer of plant-based biofertilizers wants to enter the U.S. market. We review their formulations, ensure they comply with USDA Organic standards, and guide them through the OMRI listing process.
5. Certification & Accreditation
• Assists in obtaining organic, environmental, and industry-specific certifications.
• Guides businesses through third-party audits and inspections.
• Supports compliance with ISO, GMP, HACCP, and other certification programs.
Example: A compost producer wants to receive USDA Organic certification. We prepare documentation, coordinate with certification bodies, and ensure that their processing methods meet organic farming regulations.
6. Field Testing & Research
• Conducts real-world testing in various environmental and agricultural conditions.
• Collects and analyzes performance data to validate product efficacy.
• Provides scientific reports and case studies for marketing and regulatory approval.
Example: A company launching a new plant growth biostimulant wants field trial results to support marketing claims. We set up test plots with organic farms, track crop yield improvements, and compile a comprehensive performance report.
7. Labeling and Documentation Review
• Ensures labels comply with regulatory and marketing standards.
• Reviews product claims, ingredient lists, and safety instructions.
• Assists in preparing technical documentation for approvals and registrations.
Example: A liquid fertilizer brand needs its labeling reviewed for compliance. We check that all claims align with regulatory guidelines, ensure proper dosage instructions, and verify that all listed ingredients meet organic certification requirements.